Startup Marketing Steps and Tips

1. What’s Mission Statement & Core Values

What are you wanting to accomplish with this business?

What is your why?

Who are you serving and how will you solve their problems?

2. Build Your Brand Identity

Your brand identity is so much more than a logo or colour palette.

Your brand is what you are known for.

What you stand for.

How you treat your customers.

3. Develop a User-Friendly Website

Today, people are checking out your website on their mobile phone while they’re on the go, so make sure your site is looking good on mobile.

Your website should provide a good user experience and help turn users into buyers.

If you’re not much of a website developer, this is an area of your new business that may be worth some investment into a web developer who can help you realize your website vision with more speed and precision that you may be able to handle on your own.

4. Create a Blog

Once you have an established brand identity and a fast, optimized website, create a blog for your company. A blog can be a great marketing channel for your company.

When you begin blogging, remember that every single idea doesn’t need to be completely original - you can also blog about upcoming events, product launches and opinions. Each blog post boosts your ability to be found in Google searches.

5. Be Social

Social media channels are a great marketing tool for startups because they are free and easy to use. However, you need a social media strategy to use these channels effectively.

To start, choose specific channels to focus on. You don’t need to participate in every channel invented.

The main thing brands forget to do on their social media channels is BE SOCIAL! If your stream is only about you, your products, and your blog posts, then you’re doing it wrong. Participate in relevant hashtag chats, ask questions to other thought leaders in your industry, share great content from other brands, and don’t ignore your customers – those who are singing your praises and those who are complaining. Above all else, be genuine and human.

6. Network

Be social in person. Check out your local networking events and plan on attending. Be prepared with business cards and your elevator pitch. Tell people who you are and what problem you solve for them. Remember to take their business cards as well - follow up by connecting on social media afterwards.

7. Measure Every Marketing Effort

Measure, measure, and measure!

Set goals. Analyze and adjust.

You will need to spend time and money in marketing. So make sure it is working! If it isn’t working - then test new strategies and repeat the analysis. Once you have it figured out - build a bigger strategy around those results.

Do you have a start up or thinking of one?

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